We are BurdaMedia Extra

We are part of the international holding Hubert Burda Media

Our vision

BurdaMedia Extra aims to empower communities by helping them to realise their passions.

Our mission is to enhance the quality of life of our customers by providing carefully selected entertainment and educational content to make their lives more enjoyable and enriching.

Together, BurdaMedia Extra's vision is to be a reputable, modern and confident media house and become the number one choice for readers, online users and advertisers in their respective content segments.

Our values

7 basic values of BurdaMedia Extra

Open-mindedness

We are open to new ideas and innovations
Transparency

We act honestly and communicate changes in the company quickly and openly.
Default to YES

We are looking for new ways and solutions instead of rejection.
Mutual support

We help and support each other.
Sharing

We share successes, knowledge and difficulties with each other.
Credibility

We act with integrity, recognizing moral and ethical values.
Love for our brands

We have unique products, love brands that we stand behind and are proud of.

About us

We publish more than 80 special issues a year and operate a number of successful digital products such as mobile apps and e-subscriptions. We complement our premium portfolio of published titles with attractive events for the general public. We organise the largest shopping event in the Czech Republic, Marianne Days, the Apetit picnic for food lovers and the ELLEphoria festival for all beauty enthusiasts. Moreover, for more than 10 years our ELLE Beauty Lounge, where we take care of the stars of the red carpet, has been an integral part of the Karlovy Vary International Film Festival.

We are proud to be part of the international Hubert Burda Media Group, which operates in 20 countries and employs over 10,000 people. Working closely with our parent organisation allows us to share know-how, see the bigger picture and gives us room for continuous learning.

In June 2023, we acquired Extra Online Media (EOM), one of the leading digital media companies in the Czech Republic. This expanded our online portfolio and strengthened our position in the online market. EOM's portfolio includes some of the most popular websites in the Czech Republic, including eXtra.cz, one of the largest tabloid websites, Lifee.cz, a website for women, and Toprecepty.cz, the number one cooking and recipe website in the Czech Republic.

Since January 2024, we have been operating under the name BurdaMedia Extra. The name reflects our focus on innovation in the digital environment and the premium quality of all our titles, whether they are print magazines or online content. Under the BurdaMedia Extra brand, we can offer our existing and potential clients a wide range of collaboration opportunities. Most importantly, we will continue to be able to bring our readers the top quality content they expect from us and that we are happy to create for them.

Our brands inspire millions

Our brands appeal to a wide range of audiences with different interests or focuses. We inspire our readers and followers with the latest trends in lifestyle, fashion, beauty, cooking, living, technology, gardening, leisure and tabloids.

We are the 4th largest media house in the Czech Republic

266m

views

NetMonitor 02/2025
4,8m

real users

NetMonitor 02/2025
666 000

readers (of measured titles)

Media Projekt 1Q-4Q 2025
56m

visits

NetMonitor 02/2025
up to 5m

social media followers

publisher data

Petra Fonda

Generální ředitelka/CEO

She is responsible for the strategic development of the company and adapts the portfolio strategy according to the current market conditions. In cooperation with senior management, she makes decisions on the portfolio of all the publishing house's brands. She draws up an annual plan, all tailored to the individual brands in our portfolio according to their concept and focus. She works closely with the BurdaMedia Extra group and represents the company in negotiations with international partners. She has worked at Burda since 1997 and as CEO since 2006.